30.Jan.2012 Friday Fruitbowl

Good Afternoon,


Hannah and I have been asked to write a very light-hearted, informal, yet-simultaneously-stimulating, invigorating, inspiring ‘newsletter’ each week, chock full of Planner Porn – and generally interesting things – for everyone to enjoy on that most productive period of the working week: the Friday afternoon. As a result, we’re pleased to bring you the very first edition EVER of “The Friday Fruit Bowl” – providing you with your 5-a-day* to keep your brain healthy and nourished.


Before I go any further, I should add that Hannah should take full credit for our ‘brand idea’ for this. So, if you’re stunned by the sheer creativity with which we’ve approached our task, the credit is entirely hers. Likewise, if you think to yourself, “gosh, what a clichéd idea that is. No wonder those two weren’t Creatives,” then likewise – the credit is still entirely Hannah’s.


So without further ado, here’s your weekly dose of brain food. We hope you find some of it interesting – dare I say it, maybe even enjoyable – and we’d be thrilled to hear what you think.


*not strictly true


  1. Trends

What with it being January and all that, a number of our fellow agencies have published work on ‘trends to watch out for in 2012.’ These ‘trends’ include beauties such as ‘crowdsourced learning,’ ‘P-to-P experiences,’ ‘socialpreneurs,’ and ‘consumer colonialism.’ We won’t lie, many of these absolutely baffled us. How someone – presumably planning minded – can argue that ‘gender sensitivity’ in advertising should be a trend for 2012 was completely beyond us. Maybe we’re just too cynical for our own good, or maybe it’s because we’ve both spent the last 3 or 4 years of our lives consumed by History and Sociology, in which the definition of a ‘trend’ seems to starkly contrast with the definition upon which many of these trends are based. Our view, however naive, is that the majority of the trends in the two reports included below represent events and not trends. We feel that ‘trends’ are the manifestation of wider scale, perceptible, cultural shifts, and not the arrival of the Lytro camera.




  1. “Human Nature and the Neurobiology of Conflict”

We’ve found this fascinating article on Wired.com which, even though it might not seem to be directly relevant, might actually have more ramifications than we initially thought. That and the fact that it’s actually just a really interesting read. Highlights include references to “understanding how social values affect thought processes,” the thought that, “individuals express diminished cognitive capacity in small groups,” and an intriguing section on, “the mystery of monogamous marriage” – definitely one to read if you’re planning a romantic weekend after work finishes.



  1. “When We Build” – Wilson Minder

Bit of an ask that any of us will have 40 minutes free, but worth having on in the background at the very least. A completely absorbing talk from one of the web designers for Apple.com, on the impact that technology has on our world. Watch if only for the stunning Planner-friendly quotes, including “at times of change, the Learners are the ones who will inherit the world, while the Knowers will be beautifully prepared for a world which no longer exists.” Highly recommended.



  1. Mashable’s most shared Superbowl ad teasers

Not particularly plannery – just a little slideshow that includes the most-hyped Superbowl ads. Featuring VW’s The Bark Side, and many more, it’s really just a nice collection of flashy TV spots. Definitely worth a watch if you’re planning on staying up for the big game next weekend.



  1. Nike+ Fuelband

Essentially a motion sensor with a brain, the wristband is meant to be worn 24-7, and every movement made contributes to the generation of “Nike Fuel” — essentially a score telling you how much energy has been burned that day. The clever part? When developing it, Nike measured athletes’ oxygen uptake while performing a range of activities — from parkour to stair-climbing to sitting at a computer. It then created an algorithm that not only calculates the calories burned, but that can distinguish between movements such as swinging a bat, swinging your arm when you run, or just sliding your mouse across the desk. Combining the two gives the Fuel metric, and it also tracks exercise duration and steps taken. The thinking is to make exercise something you do all the time, so any movement contributes to your Fuel score – a night on the dancefloor should be as productive as a jog around the park. Of course, its sensors won’t log the fact you also had eight pints of Stella, nor can it distinguish between bench-pressing your body weight and performing a gentle yoga stretch, but Nike claims that the focus is on encouraging the gamification of being more active, regardless of how you do it.



  1. Twitter Brand pages

A nice little article about Twitter’s plans to increase the functionality of its branded pages, which are gearing up to integrate iFrame environments and other snazzy features. Definitely worth a look – we’re sure this won’t be the last we hear of them!



We hope everyone has a fantastic weekend, and that we’ve brought, at least, a spark of interest to your Friday afternoon!


Will and Hannah (Chief Fruitpickers.)

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